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World Cup fever? How different climates will affect performance

|By Alan Ruddock, Sheffield Hallam University |The Conversation| No matter who’s playing, the first game of a World Cup is always special – full of excitement, anticipation and hope for tournament filled with skills, goals and drama. This time, hosts Brazil take on a solid Croatian side in Sao Paulo, in a match suited to Brazilian flair and, most importantly, ...

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What is the FIFA World Cup worth?

Ever wondered what the World Cup is worth? For this year’s tournament in Brazil, various forecasters have identified the positive economic impact could range from US$3 billion to US$14 billion. It’s all about numbers from the word GO! |By Simon Chadwick|Coventry University |The Conversation| The World Cup is, however, worth much more than two human figures cast in 18 carat gold.

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