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Happy Earth Day 2015: With love to Earth, from Earthlings

[By Aishwarya Yerra]
At midnight, Google changed its homepage to a funky doodle with a spinning Earth but it was their Earth Day quiz that further upped their cool quotient. Google clearly had a point here — if you want more people to celebrate Earth Day, make the campaign snazzy and one that has enough potential to go viral on social media.
Maybe, we can even attribute this colourful doodle for making something as important as Earth Day to trend at the number one spot on Twitter.

But what exactly is Earth Day?

We have peace activist John MCConell to thank for proposing the need to honor the Earth and the concept of peace at the UNESCO conference in San Francisco in 1970 and then getting it sanctioned by the then UN Secretary General U Grant.
According to Wikipedia, Earth Day is an annual event, celebrated on April 22, on which day events worldwide are held to demonstrate support for environmental protection. The Internet says 192 countries celebrate Earth Day. Let’s hope that is true.

What’s so special about April 22

The creators of Earth Day chose a day when there would be maximum participation from their main supporters — college students. A day that did not fall during exams or spring break or religious festivals or any other day which would compete for their attention.

What are this year’s best ‘Earth Day’ social media campaigns?

No campaign is complete without social media involvement and Earth Day has proven to be quite social-media friendly, so far.

How is general Twitterati is ‘celebrating’ Earth Day?

She made her enthusiasm know:

Even @Silverscreenin, a handle for movies tweeted a song about an animal from a Tamil film Nandu

Aliens are brothers

Earth Day is the ideal time to remind the world about the steadily deteriorating condition of our environment and the selfish ways we have treated Mother Nature.

Handles of news websites tweeted these stories to make sure we reflect on our consumerist ways:

Some took advantage of it and made an ‘Earth Day contest’ and had prizes to give away

Some Earth Day news stories that you shouldn’t miss


How Earth Day looks at 45


Earth Day 2015: 20 innovators helping protect the planet







For Earth Day, Levi Strauss & Co. wants consumers to pledge to wash less


Earth Day: what does a world responding to climate change look like?


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