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What is the FIFA World Cup worth?

Ever wondered what the World Cup is worth? For this year’s tournament in Brazil, various forecasters have identified the positive economic impact could range from US$3 billion to US$14 billion. It’s all about numbers from the word GO! |By Simon Chadwick|Coventry University |The Conversation| The World Cup is, however, worth much more than two human figures cast in 18 carat gold.

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